![]() ![]() ![]() Many data visualization specialists often remind us that “less is more”, and we have encouraged designers in our Data-Driven Storytelling series to Keep It Simple. One of the first ideas we remember consciously thinking, “Wow – that’s a good idea, Google Analytics I should use that…,” was the 12 object limit Google Analytics has in place for their custom dashboards. In no particular order… Use a Maximum of 12 Dashboard Objects What follows is a list of 10 Tableau data visualization best practices we use that we either consciously or subconsciously picked up from Google Analytics. Who are we to doubt a company with the most-visited website in the world and a market cap at $368 Billion as of this writing? Returning visitors – a measure that is largely useless in an age of multiple devices, cleared cookies, and anonymous users – but Google tends to get a lot of things right. Sure, the Audience Overview report features an overly large pie chart for New vs. It’s no surprise then that some of our inspiration for the design, usability, and analytics of our data visualizations have been drawn from Google Analytics over the years. ![]() Digital Analytics Platform Implementationįive years ago, we were fortunate to be introduced to Tableau, a tool for data visualization that has led to personal opportunities and contributions to our clients’ businesses that we didn’t imagine would be possible in such a short amount of time.Įven before that though, we were introduced to Google Analytics. ![]()
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